What’s your role at ID? Why is this your jam?

My role at ID is Account Coordinator. I am the definition of an extrovert, so this position is perfect for me – I love people, and I love getting things done.

Tell us about yourself from a professional standpoint.

I have been working in marketing and advertising since 2011. Some of my more interesting past clients were The Ian Sommerhalder Foundation and My Dog’s Voyce.

What about modern marketing trips your trigger? What is important about it or interesting?

I have worked with several different kinds of agencies – digital, traditional, and now at a modern agency that is focused on inbound marketing techniques. Inbound marketing is a complete transformation of the industry – and I have seen the impressive results that Intelligent Demand can garner leveraging these techniques. It makes me feel like a marketing super-hero to know that I am not a part of the annoying ads you see all day, everywhere. It is a rewarding experience helping companies transform the way they market, and in turn how they generate (and increase) revenue.


Name a book that you love and tell us why you love it. I am an avid reader, so I have many favorite books. Last year I read 40 books! My favorite was The Alchemist. If you want an out of body experience brought on by a book, I would suggest reading it.

Pick a fictional universe to live in (i.e. Harry Potter, Lord of the Rings, Game of Thrones, the Disney universe, Star Wars, etc.) and explain why. Harry Potter FOR SURE. Game of Thrones doesn’t seem like a safe place to fall in love and get married, and Gollum gives me the heebie jeebies.

Choose a GIF that describes you as a person. 



image source


I am basically the most awkward person I have ever met – let the  awkward dance moves ensue.

Lizzie Catalano

Author Lizzie Catalano

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Lizzie is a Marketing Specialist who supports ID’s growth as a member of the MSBD team. The majority of her time is spent maintaining this very website, running ID’s social media and internal marketing, and setting up business development and sales meetings. If you fill out our contact form, she is very likely the first person you will talk to.