What’s your role at ID? Why is this your jam?

I am a member of ID’s Technology practice area and am a Demand Generation Web Developer. This is a really cool role to be in, and I thoroughly enjoy coming in to play every day.  As a web developer, I work very closely with our Creative Practice Area to ensure we are using the most up-to-date technologies available all-the-while meeting requirements and opportunities DSC_7632with our clients. I help build the landing pages, emails, and forms that make up the email, webinar, lead generation, and nurture campaigns. As a member of the Technology Practice Area, I wear a few more hats. I am currently co-leading the Interactive Content initiative here at ID, something that receives much of my focus these days. I have also been diving into campaign programming and reporting as of late! Very, very exciting stuff.

Tell us about yourself from a professional standpoint.

My professional career is really quite short at this time. My first agency gig was with a small marketing agency in Philadelphia while attending college. Shortly after graduation, ID and I really found each other—I could tell from my first interaction that this was where I needed to be, so I bought a one-way ticket for my interview. Shew, am I glad that worked out! 🙂

What about modern marketing trips your trigger? What is important about it or interesting?

The simple fact that I get to work on so many different projects, within multiple industries, and with such intelligent and talented people definitely trips my trigger. Every day I have the chance to practice and grow my skills across many brands, industries, and systems. I can be working on telecomm in the morning and healthcare in the afternoon!

What’s your favorite part about your specific role at ID?

Being a Web Developer here at ID (and, really, anywhere for that matter) truly requires constant growth. The industry tends to require voracious learning, simply to just keep up with all the moving pieces that make up our MarTech landscape (thanks Scott Brinker). With so much movement and new technologies constantly emerging, I spend a lot of time researching and practicing my Web Dev and MarTech skills. Then, I am able to bring that knowledge back to the team for use in current or future projects and optimizations. So, what is my favorite part of all this? The fact that ID pushes me to learn these things—they give me all the tools I need to grow as a person, and as a Web Developer

Tell us about your journey at ID so far.

My past year here at ID has been so much fun. I came in with no background in marketing automation platforms, or in many of the systems that we use daily. Over the past year, I’ve become a Marketo Certified Expert and received my Google Tag Manager certification. One of my recent areas of focus has been Interactive Content. Interactive Content is taken pretty seriously at ID; it is one of our key initiatives which I have been lucky image1 (1)enough to be deeply involved in.

Pick a fictional universe to live in (i.e., Harry Potter, Lord of the Rings, Game of Thrones, the Disney universe, Star Wars, etc.), and explain why.

Without hesitation – Harry Potter. This is for 3 reasons:

  1. Come on, MAGIC!
  2. That looks awesome!
  3. Do I really need another reason? I’ll answer: Nope!

What’s your favorite breakfast food?

I’m not the biggest breakfast person, but if one thing stayed my favorite since my childhood, it is

Cinnamon. Sugar. Pancakes.


What is a day in the life of Matt Ondo like?

I’m not sure anyone wants to look through that crystal ball, but if you did, you would see lots of internal dialogue (I make myself laugh a lot), geeking out, and eating! I spend my mornings getting ready. My weekdays are spent transforming the way our clients generate revenue. On weekends, you’ll find me in the mountains skiing, boarding, hiking, and camping. Evenings are spent hanging out with friends, throwing a frisbee, and Netflix.

What 90’s Nickelodeon cartoon character do you relate to the most?7924c78ae455f398f77b0b4d5038eb7bbf31b5ac683ecadba6cb098cc63e581c_large

Yet another member of the Rocket Power Team – Twister!!!! Woogity-woogity-woogity-woogity!

What song do you blast in your car, and sing along to when you think no one is listening?

I have been known to perform Amie, many times, while driving around. Pretty sure Mariel can verify that.

What ending of which TV show are you still baffled by?

There were many, many episodes of LOST that had my head spinning. So many times they left us viewers, with more questions than answers. Pretty sure they still only answered 10% of the questions that I have, but it’s okay. That series finale was incredible!

Tell a joke.

How many programmers does it take to change a light bulb?

None, that’s a hardware problem.



Lizzie Catalano

Author Lizzie Catalano

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Lizzie is a Marketing Specialist who supports ID’s growth as a member of the MSBD team. The majority of her time is spent maintaining this very website, running ID’s social media and internal marketing, and setting up business development and sales meetings. If you fill out our contact form, she is very likely the first person you will talk to.

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