What’s your role at ID? Why is this your jam?

I’m a Copywriter/Content Manager at ID. Basically, I spend my days crafting compelling content and creative strategies to attract, convert, and nurture prospects into qualified leads for ID’s clients. I get to write A LOT in my role here, which is good because I’ve had a passion for writing for as long as I can remember.

NikkiFloresTell us about yourself from a professional standpoint.

I started out in the marketing realm a little over a decade ago—I was on the client side for a long time, helping a small healthcare financing company gain traction and recognition in their industry through web marketing. After a while, I wanted to gain more marketing experience for different industries, so I transitioned to the agency side for a bit. Then, I uprooted my family about three years ago and moved to Denver (from Cleveland, Ohio). I took a writing position at a retirement services company. Given my marketing background, I got recruited to the digital marketing team after a few months, where I jumpstarted and managed the organization’s email marketing program. I missed writing though, and I missed the agency-life, so I applied at ID. Fast forward a year, and I’m back in the writing saddle again.

What about modern marketing trips your trigger? What is important about it or interesting?

In the world of marketing, one thing never seems to change—the necessity for good content. Whether it’s interactive or static, creating strategic messages that speak directly to well-researched persona(s) is something that will never go out of style.

What’s your favorite part about your specific role at ID?

I love getting to work with a variety of different internal teams at ID, and I love working with multiple clients.

Tell us about your journey at ID so far.

I came to ID a little over a year ago looking to blossom as a writer, but I’ve gained so much more since then. I’ve learned all about demand generation, and how my writing capabilities make it easier for prospects and customers alike to cruise through their own personal customer journeys.

Who is your favorite writer? Why?

Either Sophie Kinsella or Madeleine Wickham. Spoiler alert, they’re both the same person. Most people know about her through the Shopaholic Series. (Don’t judge. Everyone has a couple guilty pleasures in their life. Mine just so happens to be laughing out loud at a fictional character who can’t control her spending.)

Pick a fictional universe to live in (i.e., Harry Potter, Lord of the Rings, Game of Thrones, the Disney universe, Star Wars, etc.), and explain why.

Futurama. It would be so much fun hanging out with the crew from Planet Express, especially Bender. Plus, you don’t have to worry about losing a loved one in the 31st century. You can either clone them, or keep their floating head. And who wouldn’t want to have a pet Nibblonian like Nibbler?!


What’s your favorite breakfast food?

An egg and cheese sandwich. But only if the eggs came from a happy chicken, and if the cheese is vegan.


What is a day in the life of Nikki Flores like?

My weekdays are busy. Up in the wee morning hours tending to whatever my three kiddos need (all girls—5 months, 4 years, and 6 years, and yes, they are a handful). Then, it’s workity-work from 9-5–where I can to write to my heart’s content. Back home again to do what families do. On the weekends, I change it up a bit—I try to get out of the house, and continue to explore everything that Colorado has to offer. In the winters, that means I’m snowboarding. In the warmer months, that means I’m hiking, camping, and jeeping.


What pop culture icon do you identify with the most?

Kristen Bell–she’s from the Midwest (like me). She’s short (like me). She’s a mama (like me). And she was at my brother-in-law’s bar mitzvah, which basically means we’re family! 😉


What song do you blast in your car, and sing along to when you think no one is listening?

Blister in the Sun by the Violent Femmes

Tell a joke.

What do you call cheese that’s not yours?


Get it?! Hehe.

Lizzie Catalano

Author Lizzie Catalano

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Lizzie is a Marketing Specialist who supports ID’s growth as a member of the MSBD team. The majority of her time is spent maintaining this very website, running ID’s social media and internal marketing, and setting up business development and sales meetings. If you fill out our contact form, she is very likely the first person you will talk to.

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