What’s your role at ID? Why is this your jam? 

My role at ID is Digital Designer. I really like it because I’ve worked in the print world and I see why digital design offers so much more, to the client, of course, but also to the designer. Interactive design offers endless possibilities of ways to connect people to information.

Tell us about yourself from a professional standpoint.  

I studied at the Milwaukee Institute of Art and Design and after about 50,000 cups of coffee and paper cuts, I received a Bachelor of Fine Arts in Communication Design. I spent the 4 years of my career before coming to ID building brand identities, primarily in the healthcare field. Outside of the daily grind, I am the Vice President of Programming for AIGA Colorado, a non-profit organization tailored towards the education and mentorship of designers. I manage a team of other creatives across the state to develop events tailored to our Colorado community.

What about modern marketing trips your trigger? What is important about it or interesting? 

My background in branding helps me appreciate modern marketing efforts, like those that ID facilitates. Building a brand is so much more than your brand guidelines; it’s everything you put out there for people to experience. I appreciate thoughtful, meaningful marketing and I’m excited to be involved in a company that helps bring those ideas to life.

If you could go back in time as a passive observer, without interrupting the time-space continuum in any way, what moment in time would you want to go back to? 

The Renaissance period, mostly because some of my favorite instruments were popularized during that time period.

Pick a fictional universe to live in (i.e. Harry Potter, Lord of the Rings, Game of Thrones, the Disney universe, Star Wars, etc.) and explain why.

Thra, the magical world of “The Dark Crystal”. Because Fantasia is too crowded and Gelflings are awesome! I might stop by Fantasia first though, and pick up Falcor.

Choose a GIF that describes you as a person:


Lizzie Catalano

Author Lizzie Catalano

More posts by Lizzie Catalano

Lizzie is a Marketing Specialist who supports ID’s growth as a member of the MSBD team. The majority of her time is spent maintaining this very website, running ID’s social media and internal marketing, and setting up business development and sales meetings. If you fill out our contact form, she is very likely the first person you will talk to.

Leave a Reply