Level 3 received 2017 Silver Key Award for a cross-solution, dynamic nurture campaign.
Intelligent Demand (ID), an agency partner who transforms the way companies grow revenue, and Level 3 Communications (Level 3), a global network company focused on managed security, network, voice, and data services, received a 2017 Silver Key Award from the Colorado Chapter of the Business Marketing Association (BMA). Level 3 accepted the award at the Annual Gold Key Awards gala on Friday, May 5, 2017 at the historic McNichols Building in front of hundreds of B2B marketing peers.
“Our buyers face very complex challenges, which makes marketing to them equally complex, and our challenge is to simplify the conversation and engage them in a way that educates and induces action,” said Gavin McKelvey, VP of North America Marketing for Level 3. “This program helped us move from launching a series of reactive, episodic, and product-focused campaigns to an audience-centric, always-on integrated program that is driving both prospect acquisition as well as customer cross-sell. Our partnership with Intelligent Demand allows us to strategize, innovate and execute at a faster and higher level.”
The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to B2B marketing. This year’s program received more than 100 submissions from some of the state’s top B2B businesses and agencies. A panel of 12 independent judges representing agency and corporate marketing professionals from across the country scored entries in more than 40 categories on objectives, creativity, production, and results.
“The Board of Directors of BMA Colorado extends its congratulations to this year’s winners. Each winner is to be commended for being the very best in B2B marketing,” said BMA Executive Director Derrol Moorhead. “Because of our emphasis on quality and results, the BMA Gold Key Awards are highly coveted by Colorado marketers.”
About Level 3 Communications
Level 3 Communications is an American multinational telecommunications and Internet service provider company headquartered in Broomfield, Colorado. It operates a Tier 1 network and provides core transport, IP, voice, video, and content delivery for medium-to-large Internet carriers in North America, Latin America, Europe, and selected cities in Asia.
Intelligent Demand is a full service, integrated revenue agency that specializes in growing companies who have complex marketing and sales use cases. But we don’t just help our clients make a one-time sales impact; we transform the way they grow revenue so that it is strategic, scalable, modern, and measurable. And we do this using an integrated, holistic methodology we call Real Revenue TransformationTM. Learn more at www.intelligentdemand.com.