Quick Test: Do You Need Marketing Automation?

If you answer “No” to one or more of the following questions, your company should consider implementing a marketing automation solution:

  1. Is your website enabled to convert anonymous web traffic into opportunities?
  2. Do you automatically nurture and engage your not-ready-for-sales-yet leads?
  3. Do you score your prospects to determine sales readiness?
  4. Do you capture and react to your prospects’ interaction such as email exchanges, web visits, and event attendance?
  5. When sales receives leads from marketing, can you get a full report of behavior to date, interest areas, and specific action taken?
  6. Does your sales team focus resources on the hottest leads methodology based on sound scoring?
  7. Do you have full marketing and sales pipeline visibility that shows accurate reporting down to the campaign level?
  8. Can you measure which lead sources contributed most to your revenue this quarter?

Contact us today if you’d like to schedule a marketing automation demo, or visit our Resources page for useful articles, tip sheets and white papers.

Author John Common

More posts by John Common

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.

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