Featured Information
Is Marketing Automation Right For You?
How do you know if your company is a good fit for demand generation? Here’s a litmus test to quickly evaluate how much your company might benefit from implementing an integrated demand generation strategy and platform. Demand generation might not be right for your company, but you’ll never know until you find out. This guide will give you all the tools needed to make a decision on adopting demand generation at your company.
Generate More Leads: 5 Simple Steps
Most companies want more leads. The trick is to be smart about it and to avoid thinking only in terms of quantity. The strategies that will net you more qualified leads go way beyond messaging. If your metrics aren’t accurate, you might be bottlenecking or worse, funneling leads out of your campaign entirely. You can prevent most of these snags. Here are five realistic strategies that will help focus and improve your lead generation efforts.
Does Your Content Convert?
Relevant, timely and targeted messaging is the holy grail of most marketers—and the key to higher conversion. Leading companies are upgrading their marketing and sales platforms with technologies such as marketing automation, CRM, web analytics and social media to enable highly relevant and targeted marketing. However, technology alone won’t get the job done. This white paper provides a roadmap for how to upgrade your content for prospects as they journey through their buying process.
Marketing and Sales Alignment: 5 Essentials
What happens when your marketing department has a lax definition of what constitutes a lead? The results are usually less sales and more time wasted. Huge improvements in revenue performance happen when Marketing and Sales work together in the early stages of a campaign. You’ll be amazed what results when everyone is on the same page. Here are five practical recommendations for how to begin the process at your company.
Marketing Automation: 4 Powerful Payoffs
It’s easy to get lost in the ever-growing list of truly impressive features offered by leading marketing automation platforms. But what difference will all of these impressive capabilities make in your marketing? What are the most important benefits that these features actually deliver? How does marketing automation make your life easier? This guide boils all the hype down to four huge wins that your company can and should get from a marketing automation investment.
Effective Website Redesign by Leveraging Marketing Automation
For most companies, a website is one of the most powerful tools in their marketing arsenal. Website redesigns are becoming increasingly commonplace as the Internet continues to advance at a rapid pace. However, effective website redesigns aren’t about keeping up with the Joneses, they’re about increasing the bottom line. Implementing marketing automation at the time of a redesign can help companies turn their websites into selling machines.
Convert More Leads to Revenue: 4 Proven Best Practices
The moment when Marketing delivers a lead to Sales is a telling one. In fact, how well your company performs around this critical handoff point is a strong indicator of your overall revenue performance. If Sales doesn’t have adequate data, lead-scoring practices in place and metrics, your conversion rates will undoubtedly suffer. Here are four suggestions that, if implemented, will increase your lead-to-opportunity conversion rate faster than you think.
