Resources

Whenever we can, we like to share best practices, useful information and insights gained from our client experience and ongoing research. Feel free to share these with anyone in your network — and enjoy!

If you don’t see something that you need, please contact us directly. We’re happy to answer any questions you may have — or connect you with the right resource.

ID Tip Sheets

Are You a Good Fit for Demand Gen?

How do you know if your company is a good fit for demand generation? Here’s a litmus test to quickly evaluate how much your company might benefit from implementing an integrated demand generation strategy and platform.

4 Huge Marketing Automation Wins

It’s easy to get lost in the ever-growing list of truly impressive features offered by leading marketing automation platforms.  But what difference will all of these impressive capabilities make in your marketing?  What are the most important benefits that these features actually deliver? This tip sheet boils all the hype down to four huge wins that you can and should get from a marketing automation investment.

6 Surefire Ways to Increase Lead Quality

Experienced marketing and sales professionals know that quality beats quantity when it comes to leads. Here are six proven methods for dramatically increasing your lead quality (and sales results).

5 Essentials for Marketing and Sales Alignment

Huge improvements in revenue performance happen when Marketing and Sales work together. Here are five practical recommendations for how to begin the process at your company.

4 Hints for Converting More Leads to Sales

The moment when Marketing delivers a lead to Sales is a telling one. In fact, how well your company performs around this critical handoff point is a strong indicator of your overall revenue performance. Here are four suggestions that, if implemented, will increase your lead-to-opportunity conversion rate.

5 Everyday Strategies for More Leads

Most companies want more leads.  The trick is to be smart about it.  Here are five realistic strategies that will help focus and improve your lead generation efforts.

ID White Papers

Does Your Content Convert?

Relevant, timely and targeted messaging is the holy grail of most marketers – and the key to higher conversion.  Leading companies are upgrading their marketing and sales platforms with technologies such as marketing automation, CRM, web analytics and social media to enable that enable highly relevant and targeted marketing.  However, technology alone won’t get the job done.  In most companies, their content needs an upgrade as well.

This white paper from Intelligent Demand provides a roadmap for how to upgrade your content by answering “The Who” and “The Where” for your prospects as they journey through their buying process.

5 Steps to Automate Your B2B Marketing

As B2B organizations increasingly shift their marketing spend to the Internet, more and more avenues for online lead generation open up, leading to a much greater number of leads being passed to sales. While producing more leads certainly meets a key performance indicator of many marketing directors, it may not necessarily be as valuable, or accommodating to the sales department, as producing more qualified leads.

Fortunately there is a solution. Using technology, touch points with a prospect can be unified into one cohesive platform and automated.  This white paper from Intelligent Demand and Pardot offers 5 important ways that technology can not only automate, but dramatically improve your marketing.

ID Presentations

Demand Generation Fundamentals

Proven strategies, best practices and technologies are finally in place to allow companies to engineer, measure and optimize their revenue performance. This presentation gives a succinct and valuable overview of the demand generation fundamentals that companies are using today to dramatically improve their revenue performance.

ID Newsletter

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• Tips, tactics and techniques for improving revenue performance
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• Strategies, best practices and breaking news about demand generation, lead nurturing, marketing automation and revenue metrics