RELEVANT CONTENT IS KING
We like Content Marketing Institute’s definition of Content Marketing:
“… a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Today, remarkable content should play a central role in every stage of your customer’s journey and in each of your chosen media channels.
Why is this? Attention scarcity. Buyers are sick of being endlessly interrupted by narcissistic, product-focused advertising from brands. And, they’re awash in mediocre content.
When done properly, Content Marketing truly engages, educates, solves a problem, shares a unique point of view, entertains, adds value, and is always highly relevant. Great content is the fuel for your revenue engine.