SCALE ROI THROUGH OPTIMIZATION

Understanding conversion rates at every stage of your customers’ buyer journey is critical to improving revenue growth.

Conversion Rate Optimization is fundamentally about getting more out of what you are currently doing. It’s about improving conversions and results within your strategic and program framework.

As you can probably imagine, conversion rate optimization is important because it generates more sales for the same amount of traffic you’re currently receiving. Instead of sinking additional money into PPC ads or other digital marketing methods to drive more traffic, you’re more efficiently convert your current traffic into leads or sales. And if you do decide to drive more traffic, your CRO improvements mean you’ll get more out of your increased marketing efforts.

Conversion rates typically range from 1 to 3 percent. This means 97% of your visitors aren’t converting.

– Steelhouse

ID’s APPROACH TO CONVERSION RATE OPTIMIZATION

At Intelligent Demand, we know that Launch isn’t the end; it’s just the beginning.

We capture and analyze your campaign data with a ruthless eye toward improving conversion performance. This is where real ROI happens.

Optimization is the other side of reporting and analytics. We are constantly tweaking and upgrading your content to make sure it is as eye-catching, responsive, and informative as possible. Whether this means testing different kinds of messaging, customizing a unique call to action, or adjusting your SEO strategy to make sure search engines are picking up on exactly what they need to, we’re here to make sure your content is optimized and ready for the world to find it.

A successful demand gen program doesn’t have an expiration date. It constantly evolves in response to the next market shift, at the next opportunity. Our motto is “Launch-Measure-Improve”, not “Set it and Forget it.”

Some ways we regularly optimize campaigns:

  • Messaging emphasis/focus
  • Content offers and calls to action
  • Audience segmentation/targeting
  • Creative / design / layout
  • Headlines / subject lines / body copy
  • Campaign cadence
  • Inclusion / exclusion
  • Adjustments to campaign strategy

REAL REVENUE TRANSFORMATION: A HEALTHCARE CASE STUDY

Find out how Intelligent Demand and Kaiser Permanente collaborated to deliver impactful ROI across complex, rapidly-evolving B2B and B2C healthcare-buying environments. Get your copy of this information-packed case study!

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