KEEP CONVERTING YOUR CUSTOMERS
Everyone pops the champagne when a prospect chooses us over our competitors.
But don’t spend too much time partying—there’s more work to do. Closing a new customer marks the beginning of revenue growth, not the finish line.
Customer Nurture happens in the Post-Purchase phase of the revenue process during that pivotal part of the Loyalty and Advocacy customer journey. This integrated strategy and set of coordinated tactics repositions existing customers from one-time purchasers into loyal advocates.
Many of the same strategies, technologies, channels, and foundations that fuel your mid-funnel lead nurture program can be used to nurture your customers. But you can’t just copy and paste. Customer Nurture programs deserve special attention and focus.