KEEP CONVERTING YOUR CUSTOMERS
Everyone pops the champagne when a prospect chooses us over our competitors.
But don’t spend too much time partying—there’s more work to do. Closing a new customer marks the beginning of revenue growth, not the finish line.
Customer Nurture happens in the Post-Purchase phase of the revenue process during that pivotal part of the Loyalty and Advocacy customer journey. This integrated strategy and set of coordinated tactics repositions existing customers from one-time purchasers into loyal advocates.
Many of the same strategies, technologies, channels, and foundations that fuel your mid-funnel lead nurture program can be used to nurture your customers. But you can’t just copy and paste. Customer Nurture programs deserve special attention and focus, especially in an account based marketing approach.