MEET YOUR PROSPECTS WHERE THEY ARE
Many marketers are so focused on outbound or “push” marketing activities that they often lose sight of strategies that capture buyers who are engaged and surfing the Web today.
Capturing active seekers (or buyers) is called inbound marketing, which many marketers know delivers the most immediate revenue impact, and in some cases, can become the secret sauce to Revenue Transformation. This is about being where your customers are buying.
Research shows that 6% of your buyers are surfing the Web at this very moment, searching for a way to solve their business problems. However, those buyers aren’t going to just land on your website. Research shows that prospects are reading case studies, analyst research, business trends, and talking with others in their industry or in similar businesses who have solved the issue already. This is where inbound marketing comes into play – using content as a magnet that pulls prospects in to learn more about your solution as it relates to them. The customer prospect is driving the buying decision – but are you in any of those conversations?