EFFECTIVE DEMAND GEN IS INTEGRATED
Demand Generation. You’ve probably heard that phrase a lot, especially if your job has anything to do with growing revenue.
But what is it, really? Some use Demand Generation to mean the same thing as lead generation. Others use it to mean “marketing automation software and lead nurturing best practices.”
At Intelligent Demand, we add the critical word “integrated” to the mix and define it this way:
Integrated Demand Generation: An integrated, holistic and measurable approach to growing revenue that engages your target audience at every step of their customer journey in highly relevant ways that add value and pull them deeper and deeper into your unique value proposition.