New Leads to Fuel Your Funnel
Lead Generation is how you fill your revenue funnel with targeted, opted-in leads.
Lead Generation programs typically align with the awareness and discovery stage of the customer buying journey. That’s when your prospects are deciding if it’s worth it to break from their status quo to fix a problem or address an opportunity.
Today’s buyer is self-directed, multi-channel, mobile, social and adept at ignoring irrelevant messaging. That’s why most traditional lead generation methods such as buying lists or cold calling are ineffective and inefficient – and potentially damaging.
A well-designed, modern Lead Generation program engages members of your target audience in the channels and formats that they naturally prefer with relevant content, offers, promotions and other calls to action that truly speak to who they are and where they are. In the process, you earn the right to stay in touch with your audience throughout their customer journey, help them solve their problems and influence their buying decisions.