NO LEAD LEFT BEHIND
Lead Nurture is a mid-funnel strategy and supporting set of tactics that establishes, develops and tracks relationships with leads who aren’t yet ready to buy.
It aligns with the Consideration stage of the buyer’s journey. That’s when your prospects are educating themselves about how they can best solve their problem and become a hero at their company. It’s when they’re searching for a credible brand, product or service they can trust.
Smart companies use lead nurturing to pull leads deeper into their value proposition – and closer to their sales team – with personalized messaging and targeted content. Your content should share your point of view, educate, entertain and hopefully solve a program for your audience.
Marketing automation is a must-have technology for successful lead nurturing because it allows marketers to efficiently build, deploy, measure and optimize their lead nurturing campaigns while properly aligning with and supporting their sales team. Marketing automation is the only way to track, score, and manage your leads and segments in real-time, at scale. But it takes more than just marketing technology to succeed with lead nurturing.
Intelligent Demand’s methodology ensures you have the right blend of strategy, technology, content, channels and analytics to get the ROI you and your C-suite require. Interested in an account based marketing framework? Explore our ABM Diagnostic.