TRUE PARTNERS IN REVENUE GROWTH
“Marketing and Sales Alignment.” That phrase has almost become a cliché in modern marketing circles. But don’t underestimate it, or worse, ignore it. Getting and keeping Marketing and Sales on the same, revenue-focused page is one of the single most important, transformative and untapped opportunities within companies today.
But how do you achieve this Brandy Bunch-esque level of aligned bliss? The short answer is through a lot of communication and incremental, hard work.