Organic Growth Starts Here

Search Engine Optimization is the first step in attracting quality leads to your website. 

With over 94% of global organic web traffic attributed to Google, Search Engine Optimization is a critical part of any brand’s organic growth strategy. Sitting at the top of the customer buying journey, search engines are where your potential customers are looking for solutions to their needs and problems – so if you aren’t being found here, you’re missing out on valuable new leads and opportunities.

In B2B, buyers want to be incredibly well-educated, which means you can all but guarantee they will turn to the internet to inform their buying decision. In fact, over 90% of B2B researchers use Google to gather information before they purchase.

SEO not only helps your company get found online by potential buyers, but a well-constructed and well-executed SEO strategy can help influence buying decisions and continue to drive quality visitors to your website. This valuable top-of-funnel stream is a way to continuously fuel your sales pipeline and accelerate organic growth. 

Intelligent Demand Search Engine Optimization SEO

SEO leads have a 14.6% close rate, compared to only 1.7% for outbound leads
– Search Engine People

ID’s Approach to SEO

Every ID SEO program begins by understanding what your target customers are searching for online and how they are searching. This understanding, combined with your company’s well-defined brand messaging, is the foundation of a technical SEO and keyword strategy that will continue to drive valuable brand awareness, boost your search rankings, and increase traffic to your website.

We’ve learned that the best way to boost your organic search rankings is through a well-designed, constantly evolving keyword strategy rooted in best practices: 

  • Brand Messaging: Properly written title tags and meta descriptions do far more than help your business rank higher on search engines. This is the first impression your brand may have with potential buyers – get it wrong, and you’ll lose your audience before they even hit your website.    
  • Content Strategy: Your content strategy goes hand-in-hand with your SEO strategy. Great content can drive valuable leads – but only if people can find it. Your content strategy can play a key role in getting your page found by buyers, but it takes careful planning and strategy alignment to make this work.  
  • Driving Quality Leads: Ranking for the right keywords and phrases can influence the quality of traffic hitting your website. Irrelevant keywords can lose your company valuable time, money, and resources in nurturing prospects who weren’t even interested in what you are selling.  

After we have created the foundations of your SEO strategy, we want to make sure that after those valuable leads hit your website, that they are moved down the funnel and enrolled into an effective lead nurturing and lead management program 

Intelligent Demand’s SEO capabilities cover the following:

  • Technical SEO
  • Keyword research
  • Conversion Rate Optimization (CRO)
  • User Experience (UX)
  • Content & blog strategy
  • SEO strategy planning
  • Affiliate programs
  • Google Tag Manager configuration
  • Tracking pixel placement
  • Query string
  • Google Analytics configuration
  • Ongoing SEO, CRO, UX, management and testing
  • Always-on dashboard
  • Weekly, monthly, and quarterly reporting (QBR)
  • Google Analytics analysis
  • Reporting analysis
  • Search Console
  • Moz
  • SpyFu
  • User testing
  • Heat mapping
  • UX story boarding

REAL REVENUE TRANSFORMATION: A HEALTHCARE CASE STUDY

Find out how Intelligent Demand and Kaiser Permanente collaborated to deliver impactful ROI across complex, rapidly-evolving B2B and B2C healthcare-buying environments. Get your copy of this information-packed case study!

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