Currently viewing the tag: "Agile Marketing"

Elevate 2012 was hosted in the comfortable and stylish environs of the W Hotel in midtown Atlanta. 400+ Pardot users gathered, most from the US and Canada and also a strong contingent from Pardot Nordic. Pardot’s strong culture was evident in just about every aspect of the conference and the presentations by Pardot staff. It […]

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The other day, the CEO of Intelligent Demand and I took a walk up the block to visit our favorite hipster coffee shop. As we walked, he told me about a blog post he recently read, entitled “Content Marketing is Dead.” The point being made was that no one wants to read your “Six ways […]

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Pardot’s recent webinar, Minimizing the Marketing Mayhem, touched on the concept of the “content tease” as an integral part of a successful agile marketing methodology. While I came away inspired enough to write this blog post, let’s be clear: The content tease is not new or taboo among demand generation agencies or their clients. In fact, designing content for specific buyer personas […]

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The discipline of agile marketing is still in its infancy, quietly building momentum and loyal practitioners focused on a common goal: Revenue results. The agile marketing manifesto has been advanced recently, thanks to the smart folks who organized and attended the SprintZero session, hosted by MindJet in June 2012. (I’m bummed I couldn’t make it for […]

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