Currently viewing the tag: "content marketing"

In 2013, companies were eager to adopt content marketing – then in 2014, the number of companies reporting to use content marketing dropped. Why would companies stop practicing content marketing? As it turns out, they may not have even been using it in the first place. According to the Content Marketing Institute’s 10 Research-Driven Insights […]

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50? Yeah, you heard us right.  We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we networked, but mostly, we learned a lot—and now it’s time to share the wisdom. Thanks to Jay Famico and Jennifer Horton, both of […]

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Imagine you go on a blind date. You arrive at the tiki bar (should have been a dead giveaway…) and the person you’re meeting is not at all what you were expecting – in the worst ways possible. Before you prepare to waste an hour of your night pretending to listen to the casting predictions […]

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A Review of Inbound Marketing – Chapter 8: Continuing our series report of Inbound Marketing by Brian Halligan and Dharmesh Shah, and assuming you still haven’t had the time to read and fully absorb it yourself, I present…                        Time to break out the scotch and cigars? You did it. You got found. But if you are a […]

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Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back to read that article a year later to see how […]

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A Review of Inbound Marketing – Chapter 5: Assuming you still haven’t found time to read Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… “Blogosphere”? Pfft…. What is this 1997? Though, in my humble opinion, the word “Blogosphere” reeks of the dot.com boom and should probably go the way of the […]

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A Review of Inbound Marketing – Chapter 4: Continuing our series of reports on Inbound Marketing by Brian Halligan and Dharmesh Shah, I present… Well, I declare that comment-worthy content! A great brand and a great marketing strategy begin with great content. Inbound marketing simply doesn’t work if your buyers don’t care about what you […]

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