Currently viewing the tag: "content marketing"
It turns out that when the clock’s running at work, your audience actually prefers utterly boring, mind-numbingly pedestrian messaging and content. A recent report by the prestigious Kochler Group found that once people clock in, their standards for effective and interesting advertising and marketing decline at an alarming rate. “We were shocked,” said the report’s [...]
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There’s a select group of individuals who find marketing fascinating. I’m sorry to say—and this especially applies to anyone unfortunate enough to talk to me at a cocktail party—that I am a member of that group. One of my favorite films of all time is Barcelona, a mid-1990s romantic comedy about a couple Americans living [...]
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The other day, the CEO of Intelligent Demand and I took a walk up the block to visit our favorite hipster coffee shop. As we walked, he told me about a blog post he recently read, entitled “Content Marketing is Dead.” The point being made was that no one wants to read your “Six ways [...]
Read More →Pardot’s recent webinar, Minimizing the Marketing Mayhem, touched on the concept of the “content tease” as an integral part of a successful agile marketing methodology. While I came away inspired enough to write this blog post, let’s be clear: The content tease is not new or taboo among demand generation agencies or their clients. In fact, designing content for specific buyer personas [...]
Read More →Attending a webinar to learn about content marketing is kind of like shooting yourself so you can learn how to treat bullet wounds. You’re the victim and the student. Similarly, at the American Marketing Association’s webinar “Content Marketing: From Creation to Curation,” which I attended on Sept. 12, 2012, I was the inquisitor and the [...]
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A few days ago, I made an editorial decision. In a sentence in one of our Guides, real world was being used as an adjective, in this case, “real-world experience.” I removed the hyphen and space between real and world, making it one word. I sent it out for final approval, which I failed to [...]
Read More →The success of any campaign will get a boost when your technical and creative teams are in sync and truly collaborating. Much like the positive effect that aligning your sales and marketing departments can have on your bottom line through faster, more efficient sales cycles and better teamwork, aligning your design and technical teams will [...]
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