Currently viewing the tag: "content marketing"

A Review of Inbound Marketing – Chapter 8: Continuing our series report of Inbound Marketing by Brian Halligan and Dharmesh Shah, and assuming you still haven’t had the time to read and fully absorb it yourself, I present…                        Time to break out the scotch and cigars? You did it. You got found. But if you are a […]

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Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back to read that article a year later to see how […]

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A Review of Inbound Marketing – Chapter 5: Assuming you still haven’t found time to read Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… “Blogosphere”? Pfft…. What is this 1997? Though, in my humble opinion, the word “Blogosphere” reeks of the dot.com boom and should probably go the way of the […]

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A Review of Inbound Marketing – Chapter 4: Continuing our series of reports on Inbound Marketing by Brian Halligan and Dharmesh Shah, I present… Well, I declare that comment-worthy content! A great brand and a great marketing strategy begin with great content. Inbound marketing simply doesn’t work if your buyers don’t care about what you […]

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Continuing our series report of Inbound Marketing by Brian Halligan and Dharmesh Shah, and assuming you still haven’t had the time to read and fully absorb it yourself, I present… A Review of Inbound Marketing – Chapter 3:  Make your peanut butter “remarkable” Chances are you don’t live in a one-horse town where you are […]

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A Review of Inbound Marketing – Chapter 2: Assuming you still haven’t had the time to read and fully absorb Inbound Marketing by Hubspot founders Brian Halligan and Dharmesh Shah, I present… It’s all about connections… man…. Long, long ago, in the days before Seacrest, before OMG-ing, when networked computers crawled out of the primordial […]

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It turns out that when the clock’s running at work, your audience actually prefers utterly boring, mind-numbingly pedestrian messaging and content. A recent report by the prestigious Kochler Group found that once people clock in, their standards for effective and interesting advertising and marketing decline at an alarming rate. “We were shocked,” said the report’s […]

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