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10 Resolutions for Marketing Leaders in 2014


Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back…

Theo Romeo

B2B Study: Humans prefer uninspired, boring marketing between the hours of 9 a.m. and 5 p.m.


It turns out that when the clock’s running at work, your audience actually prefers utterly boring, mind-numbingly pedestrian messaging and content. A recent report by the prestigious Kochler Group found that once people clock in, their standards for effective and interesting advertising and marketing decline…