By | Demand Generation | May 28, 2014

SiriusDecisions Summit 2014: Best Practices for Improving Cross-Functional Alignment and Accelerating Organizational Change

SiriusDecisions_Logo_Intelligent_Demand_

The SiriusDecisions Summit 2014 in Orlando was what it usually is: educational, inspiring and thought provoking. No surprise: it’s what we’ve come to expect from Sirius. This year’s focus on transforming sales, marketing and product was of particular relevance to what’s going on at Intelligent…

16 Conversion Principles: Best Practices to Improve Campaign Performance

Moses

What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about…

Agile Marketing and the Content Tease

Pardot’s webinar, Minimizing the Marketing Mayhem, touched on the concept of the “content tease” as an integral part of a successful agile marketing methodology. While I came away inspired enough to write this blog post, let’s be clear: The content tease is not new or taboo among demand generation agencies or their…

Intelligent Demand

Align Design and Technology for Better B2B Marketing Campaigns

The success of any campaign will get a boost when your technical and creative teams are in sync and truly collaborating. Much like the positive effect that aligning your sales and marketing departments can have on your bottom line through faster, more efficient sales cycles…