Currently viewing the tag: "Demand Generation"

The SiriusDecisions Summit 2014 in Orlando was what it usually is: educational, inspiring and thought provoking. No surprise: it’s what we’ve come to expect from Sirius. This year’s focus on transforming sales, marketing and product was of particular relevance to what’s going on at Intelligent Demand. They provided updated frameworks, new research, case studies and […]

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Inbound Marketing – Chapter 7: Gossip for good In the online world your reputation is everything. For posterity let me repeat: reputation is everything. If one of your customers has a bad experience they have many, many channels to voice their displeasure. These channels (typically online forums or social media) vary depending on your service […]

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Part of our We-read-it-so-you-don’t-have-to Series: While this post might seem a bit long, it pales in comparison to the email marketing guide it summarizes (156 slides). So I thought I’d save you some time and bring it to you in a digestible chunk (in brilliant Technicolor!). Part One: What is engaging email? By far, email […]

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What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about conversion that have proven themselves to make a significant impact […]

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There’s a select group of individuals who find marketing fascinating. I’m sorry to say—and this especially applies to anyone unfortunate enough to talk to me at a cocktail party—that I am a member of that group. One of my favorite films of all time is Barcelona, a mid-1990s romantic comedy about a couple Americans living […]

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The other day, the CEO of Intelligent Demand and I took a walk up the block to visit our favorite hipster coffee shop. As we walked, he told me about a blog post he recently read, entitled “Content Marketing is Dead.” The point being made was that no one wants to read your “Six ways […]

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Pardot’s recent webinar, Minimizing the Marketing Mayhem, touched on the concept of the “content tease” as an integral part of a successful agile marketing methodology. While I came away inspired enough to write this blog post, let’s be clear: The content tease is not new or taboo among demand generation agencies or their clients. In fact, designing content for specific buyer personas […]

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