Currently viewing the tag: "Marketing 2.0"

Elevate 2012 was hosted in the comfortable and stylish environs of the W Hotel in midtown Atlanta. 400+ Pardot users gathered, most from the US and Canada and also a strong contingent from Pardot Nordic. Pardot’s strong culture was evident in just about every aspect of the conference and the presentations by Pardot staff. It […]

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Marketing automation (and more broadly, demand generation) is the new black, it seems. And for good reason. It puts a tremendous amount of capability into one, integrated tool. But in the end, it’s just a tool. If the company using it isn’t prepared for marketing automation, it can fail to deliver the expected results. This […]

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I read Laura Carlson’s recent analysis of venture funding in the marketing automation space over the weekend. Her main point is:

Basically, it’s go big or go home. Marketing automation vendors that want to own their market, emerge as a cloud computing leader, and earn a ten figure valuation need to invest a lot of capital today to ensure their vision. They have the support of venture capitalists and Wall Street investors. Moreover, there is adequate precedent set by Salesforce, SuccessFactors and NetSuite. Raise a lot of money and execute well.

It’s a good summary that raises some important topics. But what does all of this mean to the typical marketer?

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