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Venture Funding of Marketing Automation Vendors

I read Laura Carlson’s recent analysis of venture funding in the marketing automation space over the weekend. Her main point is:

Basically, it’s go big or go home. Marketing automation vendors that want to own their market, emerge as a cloud computing leader, and earn a ten figure valuation need to invest a lot of capital today to ensure their vision. They have the support of venture capitalists and Wall Street investors. Moreover, there is adequate precedent set by Salesforce, SuccessFactors and NetSuite. Raise a lot of money and execute well.

It’s a good summary that raises some important topics. But what does all of this mean to the typical marketer?