Currently viewing the tag: "Marketing and Sales Alignment"

Your marketing automation platform is a key element to enabling your sales department to work more efficiently.  As a demand generation agency, Intelligent Demand has seen great results with Net-Results marketing automation. We use Net-Results for our own marketing (in parallel with other MA platforms that we work with on a regular basis such as […]

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Intelligent Demand is an agency partner of Pardot’s – we use their system every day to implement lead gen and lead nurturing campaigns that drive revenue growth for our clients. It was hard choosing only seven things about Pardot to share with you here, but this is our story, and we’re sticking to it! 1. Pardot […]

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Elevate 2012 was hosted in the comfortable and stylish environs of the W Hotel in midtown Atlanta. 400+ Pardot users gathered, most from the US and Canada and also a strong contingent from Pardot Nordic. Pardot’s strong culture was evident in just about every aspect of the conference and the presentations by Pardot staff. It […]

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Do you hear that sucking sound? It’s your revenue funnel leaking leads, opportunities, efficiency and ROI. Most companies are sitting on loads of untapped ROI in the form or a poorly-aligned, leaky revenue funnel. We see it all the time. It’s heartbreaking, really. Especially given how hard most marketing and sales teams are working and […]

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Marketing and Sales often operate with very different expectations regarding what the other is doing. And certainly, software alone won’t solve these issues! However, a properly-implemented marketing automation platform will give marketing and sales the toolset to create and maintain that alignment

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