Currently viewing the tag: "Net Results"

Your marketing automation platform is a key element to enabling your sales department to work more efficiently.  As a demand generation agency, Intelligent Demand has seen great results with Net-Results marketing automation. We use Net-Results for our own marketing (in parallel with other MA platforms that we work with on a regular basis such as […]

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As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?

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Net-Results is one of my favorite marketing automation software platforms because of the inherent power of defining segments to drive your MA programs. Whether you are programming your own simple drip campaign or building complex nurture campaigns for a number of clients, as Michael Ward, CEO of Net-Results says, “Segments rule!” Here are five simple […]

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