What does the Obama campaign teach us about email marketing?
There’s a select group of individuals who find marketing fascinating. I’m sorry to say—and this especially applies to anyone unfortunate enough to talk to me at a cocktail party—that I am a member of that group. One of my favorite films of all time is Barcelona, a mid-1990s romantic comedy about a couple Americans living [...]
Read More →Align Design and Technology for Better B2B Marketing Campaigns
The success of any campaign will get a boost when your technical and creative teams are in sync and truly collaborating. Much like the positive effect that aligning your sales and marketing departments can have on your bottom line through faster, more efficient sales cycles and better teamwork, aligning your design and technical teams will [...]
Read More →Intelligent Demand is hosting a Meetup with VisitorCentric on March 21st at our building in the RiNo district of Denver. The details are below. Hope you can make it! MEETUP: The Simple Truth About Conversion Optimization & Testing Wednesday, March 21, 2012, 5:30 PM Hosted by Intelligent Demand and VisitorCentric @ The Laundry Building – [...]
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- Marketers are being asked to do more–A LOT MORE–with fewer resources. You need efficient ways to generate and manage leads. Reliable reporting and metrics that prove your impact on revenue wouldn't hurt either.
Talk to us today about:- More qualified leads for your sales team
- Automated lead & customer nurturing campaigns
- A steady flow of relevant content that converts
- Marketing automation & CRM implementation
- Actionable reporting & metrics
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You know that buying has changed. Prospects have gotten very good at ignoring cold calls, tuning out product-centric messaging, and doing their own research without the help of a sales person.
Talk to us today if you'd like:- More time closing, less time prospecting
- Truly qualified leads
- Deeper insight into prospects' hot buttons
- Better sales tools & marketing support
- Content that prospects actually read/want
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Senior Execs, You understand that luck isn't much of a strategy. You need marketing and sales to work together--to drive revenue. Forrester, Gartner, Aberdeen Group and Sirius Decisions all confirm that companies who invest in demand generation strategies achieve impressive results:
- 18% higher revenue
- 16.5% higher campaign response rates and conversion rates
- 50% decrease in time to execute campaigns
- 85% decrease in cost per lead
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