Pardot Archives - Intelligent Demand - Real Revenue Transformation

Segmentation is Your Friend: Use it to improve Conversion and Revenue Results with Your Marketing Automation Campaigns

As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?