Currently viewing the tag: "Segmentation"

Your marketing automation platform is a key element to enabling your sales department to work more efficiently.  As a demand generation agency, Intelligent Demand has seen great results with Net-Results marketing automation. We use Net-Results for our own marketing (in parallel with other MA platforms that we work with on a regular basis such as […]

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Intelligent Demand is an agency partner of Pardot’s – we use their system every day to implement lead gen and lead nurturing campaigns that drive revenue growth for our clients. It was hard choosing only seven things about Pardot to share with you here, but this is our story, and we’re sticking to it! 1. Pardot […]

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As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?

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