Currently viewing the tag: "Thought Leadership"

Marketing automation (and more broadly, demand generation) is the new black, it seems. And for good reason. It puts a tremendous amount of capability into one, integrated tool. But in the end, it’s just a tool. If the company using it isn’t prepared for marketing automation, it can fail to deliver the expected results. This […]

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Have you been hearing more and more about marketing automation? Do you have questions? Would you benefit from a practical, down-to-earth (read: no vendor hype) overview of how marketing automation works, how it could benefit your company and how to get started? Then join us on Wednesday, March 30th, 2011 for the Colorado AMA’s Knowledge Series. […]

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