Chris Lang

Director of Media & Analytics, Strategy
Chris Lang

At ID, Chris is the Director of Media & Analytics and oversees the media strategy for clients to ensure they are set up for success to generate growth. With over 12 years of brand and agency experience, Chris has worked with many different companies spanning a variety of industries by helping to build and scale marketing departments, launching new products into the market and developing strategic marketing plans to generate leads, increase revenue and retain customers.

Chris has a strong B2B background and is passionate about collaborating with clients and fellow marketing pros to develop integrated marketing plans that showcase the value marketing can bring to a business. 

Prior to beginning his career, Chris graduated from Northern Illinois University with a B.S. in Marketing. Chris is currently certified with the following platforms: Google Analytics, Google Ads, Hubspot, Eloqua and LinkedIn.

Chris resides in Chicago with his wife, 3 little sons and dachshund/chihuahua mix pup. In his free time, he enjoys running, golf, playing uno with his sons and vacationing by the water.

Favorite Quote: “Learn to swim or learn to float. Both may keep you above water, but only one will move you in the direction you want to travel. “

The ID Team

Eryc Eyl

Eryc Eyl

Executive Consultant, Organizational Effectiveness

Marty Miller

Marty Miller

Executive Consultant, Strategy, Communications and Multicultural Outreach