Diego was born and raised in Honduras. He set out for an awesome adventure by continuing his studies in Atlanta, Georgia at Oglethorpe University. After much internal debate on what path he should take, he found a place in marketing. His affinity for technology and the online world ignited his curiosity, thus he jumped into the digital marketing ecosystem.
He is now a happy Media and Analytics Manager at ID! His interest in consumer behavior and marketing psychology spearheaded his dedication towards the art of analyzing data and providing value to consumers. Diego is currently focusing on media operations where he manages campaign setup and execution, optimizations, vendor relations, analytics, and reporting.
Outside his marketing life, Diego enjoys learning about politics, governance and world affairs as well as understanding social dynamics, human behavior, and mindfulness. His hobbies include, playing the guitar and ukulele, playing soccer, and exploring the intricacies of cinema!