John Arnold is VP of Marketing, Sales, and Business Development at Intelligent Demand. John and his team are responsible for showing prospective ID clients how they can turn their revenue visions into reality using innovative strategies, technologies, media and services.
John is a well respected revenue change agent and authority on Account Based Marketing and B2B strategy. His pragmatic approach to the evolving B2B revenue landscape combined with his real world experience working with some of the world’s largest B2B brands and high-growth startups make him a great addition to ID’s revenue transformation mindset.
Prior to his role with ID, John was the head of ABM consulting and strategy at Demandbase, VP of Marketing at FullContact, and the head of Product Marketing and Sales Enablement at Return Path. He’s also the author of multiple “For Dummies” marketing books, a former advisory board member at Wildfire (Acquired by Google in 2012), and the former customer education director for the Mobile Marketing Association and Constant Contact (IPO in 2007).
John currently resides in Boulder, Colorado with his wife. He has two boys ages 20 and 18 and a border collie. He’s also a guitar player.