Liz is a seasoned marketer with a decade of experience in the agency world. She has had the privilege and advantage of working with large agencies, small business owners, and also building companies from scratch. Regardless of company size, she successfully grows brands by developing organizational and leadership best practices, turning strategic branding visions into real-world executions, guiding smart and tactical media approaches, and evaluating holistic as well as channel specific performance to always drive business forward. While her skillset crosses digital and traditional media — strategy, planning, activation and analytics — her core strength lies within strategic planning for clients. There is an intrinsic gap when it comes to media across paid, earned, and owned and that is strategy and leadership.
Earning her Bachelor’s Degree in Advertising, with a concentration in Media Planning & Research at University of Texas (Go Horns!), her agency and client experience began at the start of her professional career.
Out of the office, Liz can be found in the studio teaching spin classes, hiking outdoors, hangin’ with her kids, and sometimes (shh) binging Netflix with a nice glass of Pinot.