Lucia Novara

Associate Creative Director
Lucia Novara

As an Associate Creative Director  on the Creative team, Lucia develops integrated content strategies that deliver business results.

Lucia has built content departments from the ground up, won Business Marketing Association and American Marketing Association awards for marketing whitepapers, and written for global brands including Discover, Wyndham, and Virgin America. She is fascinated by the psychology of purchasing behavior and how storytelling can influence decisions.

Outside the digital world, Lucia loves to design jewelry, snowboard, create and destroy piñatas, explore new places, and plan elaborate theme parties.

Personal Motto: “Live every week like it’s Shark Week.”

The ID Team

Garrett Cole

Garret Cole

Executive Consultant, Sales Acceleration & Sales Operations

Carlos Hildago

Carlos Hidalgo

Executive Consultant, Integrated Strategy, Demand Generation, Customer Experience