Rachel Plaster

Director, Integrated Growth Strategy
Rachel Plaster

With a passion for data-driven marketing, innovation, and collaboration, Rachel works with her clients to brainstorm new strategies and bring them to life. As a Director of Integrated Growth Strategy, she is responsible for developing creative solutions to solve challenges and works alongside her team to produce, test, optimize, and deliver measurable results. 

After graduating with a business degree in Advertising from Western Michigan University, Rachel has had the opportunity to work with clients big and small, most centered in the CPG or luxury goods & services categories. From WhiteWave Foods, Vital Farms, and Hain Celestial Group through to Globus family of brands and Timbers Resorts, she is constantly thinking about how her clients can best connect to their ideal audience – ensuring the message resonates at the right point in the customer’s journey.  

Hailing originally from Chicagoland, Rachel moved to Colorado to do all the Coloradan things: hiking, camping, skiing, and enjoying surprisingly mild winters (comparatively) in downtown Denver. She’s also a fervent reader and would love to be your friend on Goodreads.

The ID Team

Eryc Eyl

Eryc Eyl

Executive Consultant, Organizational Effectiveness

Marty Miller

Marty Miller

Executive Consultant, Strategy, Communications and Multicultural Outreach