The year is 2030. Every CMO is highly technical. Marketers spend all their time creating engaging content. AI-assisted analysis drives automation and guides their efforts. Business productivity, growth and profits are through the roof.
Back here in the present year there’s not many technical Marketing Leaders yet.
At Intelligent Demand, my role is to help Companies fill the gap and ensure they are making the proper investments in the future.
There are 3 things that keep me excited after 13+ years in the business and having direct influence over $100MM+ in Marketing budget:
- Advising someone to avoid making a strategic decision that will stunt their growth in the future.
- Creating customer acquisition campaigns that scale profitably, and with minimal effort.
- Seeing the light bulb turn on that someone can finally trust their data and use it for both forecasting and optimization.
When I’m not nerding out on Marketing strategy, tactics or technology at ID you’ll find me with my wife and son, playing golf or out-and-about in the beautiful State of Colorado.