Day: February 17, 2016

5 ways to create superfluous buyer personas (or, how to avoid mistakes I made in my youth) Buyer Personas

5 ways to create superfluous buyer personas (or, how to avoid mistakes I made in my youth)

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to get all that I learned on the page and start crafting the messaging strategy. So I […]