Eli Snyder

Eli is an old-school geek who fell in love with marketing technology. In addition to writing code and setting up advanced configurations in marketing cloud applications, Eli helps ID clients navigate the ever-shifting martech landscape. At some point, Eli will probably ask you for admin-level access to all of your systems (if he’s working on a project with you, or even if you just meet him randomly at a conference). It’s OK though, he knows better than to touch anything without permission, and with permission, he’ll make them hum like a Tesla roadster.

What Is Predictive Marketing? Tell me in plain language! Predictive Marketing

What Is Predictive Marketing? Tell me in plain language!

You’ve probably been hearing the phrases “predictive marketing” and “predictive analytics” being used more and more. What the heck is predictive marketing, really? We’re going to break predictive marketing down in plain language, right now! What is predictive marketing? Predictive marketing simply means using data science to make smarter marketing decisions by predicting which marketing actions […]

Predictive Lead Scoring: Get to Know the Basics Predictive Lead Scoring

Predictive Lead Scoring: Get to Know the Basics

By now you’ve probably heard the buzz about a relatively new marketing technology called “Predictive Lead Scoring.” Marketers are excited about the prospect of using big data and machine learning to score leads more accurately than the usual rules-based techniques used in Marketing Automation. This technology is developing fast and has enormous potential to improve […]