Eli is an old-school geek who fell in love with marketing technology. In addition to writing code and setting up advanced configurations in marketing cloud applications, Eli helps ID clients navigate the ever-shifting martech landscape. At some point, Eli will probably ask you for admin-level access to all of your systems (if he’s working on a project with you, or even if you just meet him randomly at a conference). It’s OK though, he knows better than to touch anything without permission, and with permission, he’ll make them hum like a Tesla roadster.
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how to solve the problem with Leads.
Part 2: How to solve the problems with the lead object in an account based revenue process
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how to solve the problem with Leads.
Part I: The Ontological Problem of the Lead
Having a central repository of clean, comprehensive data to connect to marketing automation would solve so many problems with campaign segmentation, message personalization, reporting and analytics, and more.
Intelligent Demand Technology Strategy Director Eli Snyder’s principles of solution design in a revenue technology environment.
You’ve probably been hearing the phrases “predictive marketing” and “predictive analytics” being used more and more. What the heck is predictive marketing, really? We’re going to break predictive marketing down in plain language, right now! What is predictive marketing? Predictive marketing simply means using data science to make smarter marketing decisions by predicting which marketing actions […]
By now you’ve probably heard the buzz about a relatively new marketing technology called “Predictive Lead Scoring.” Marketers are excited about the prospect of using big data and machine learning to score leads more accurately than the usual rules-based techniques used in Marketing Automation. This technology is developing fast and has enormous potential to improve […]
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