Having a central repository of clean, comprehensive data to connect to marketing automation would solve so many problems with campaign segmentation, message personalization, reporting and analytics, and more.
Intelligent Demand Technology Strategy Director Eli Snyder’s principles of solution design in a revenue technology environment.
You’ve probably been hearing the phrases “predictive marketing” and “predictive analytics” being used more and more. What the heck is predictive marketing, really? We’re going to break predictive marketing down in plain language, right now! What is predictive marketing? Predictive marketing simply means using data science to make smarter marketing decisions by predicting which marketing actions […]
By now you’ve probably heard the buzz about a relatively new marketing technology called “Predictive Lead Scoring.” Marketers are excited about the prospect of using big data and machine learning to score leads more accurately than the usual rules-based techniques used in Marketing Automation. This technology is developing fast and has enormous potential to improve […]