Intelligent Demand

How to Maximize Productivity on Your Marketing Team

How to Maximize Productivity on Your Marketing Team

Why your organization isn’t producing more As Paul Meyer, a pioneer of the self-improvement industry, once said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Many organizations struggle with the idea of productivity. Why isn’t my team producing as much as I think […]

5 takeaways from the Revenue Transformation Series: Nashville, November 2016

5 takeaways from the Revenue Transformation Series: Nashville, November 2016

On November 17th, the Revenue Transformation Series, a modern marketing meetup, had its first gathering at Pop in Nashville. The topic? Transforming marketing from a cost center into a revenue driver. At the meetup, successful marketing case studies were shared by SpecialtyCare, Kaiser Permanente, and CBL & Associates. Useful technologies and best practices were shared […]

Why “Fulfillment Emails” Are a Best Practice

Why “Fulfillment Emails” Are a Best Practice

Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what?Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. The Fulfillment Email Sure, in the age of modern marketing and marketing automation, the email itself is a useful tool for opting-in, nurturing, and/or converting. But […]

2016 Marketing Technology Landscape by Scott Brinker – and it’s as overwhelming as ever.

2016 Marketing Technology Landscape by Scott Brinker – and it’s as overwhelming as ever.

3,784 marketing technology solutions on a single slide. You read that right. Scott Brinker‘s annual marketing technology landscape graphic grows larger and larger every year – to be expected in an industry where more and more solutions to company’s marketing issues are being thought of  every day.  The sheer number of MarTech platforms, products and offerings in 2016 […]

Intelligent Demand Takes Home Gold at the 2014 Content Marketing Awards for work with Kaiser Permanente Intelligent Demand

Intelligent Demand Takes Home Gold at the 2014 Content Marketing Awards for work with Kaiser Permanente

Intelligent Demand’s client Kaiser Permanente Colorado recently added another prestigious award to an already impressive haul for 2014! It received a Gold Award from the Content Marketing Institute for Best Use of Marketing Automation in Content Marketing. This is a big deal folks. Other companies receiving awards on the night included: Disney, Google, Esurance, and Marketo, so KPCO and […]

CMWorld 2013: Circular logic and my obligatory 5 tips Campaign Strategy - CM World

CMWorld 2013: Circular logic and my obligatory 5 tips

After all the interesting sessions I attended at Content Marketing World this year, and the healthy amounts of booze-aided side conversations with other marketers, I’ve returned to my home of Denver with a lot of insights to unpack. But one topic that came up during a seemingly innocuous conversation over a glass of whisky has […]

How Does Integrated Demand Generation Work? sales funnel

How Does Integrated Demand Generation Work?

Forrester, Gartner, Aberdeen Group and Sirius Decisions all report that best-in-class companies who invest in Integrated Demand Generation (IDG) achieve truly impressive results: 16% higher campaign response and conversion rates 33% increase in close rate 33% increase in marketing ROI 49% increase in year-over-year revenue 50% decrease in time to execute campaigns 85% decrease in […]