Assertiveness is essential for leadership, but assertive communication is nuanced for women and people of color (especially in male-dominated industries).
Ah, the agency holiday card kickoff. The directive is always the same, “We want something totally off-the-wall, Big Concept, with bleeding edge tech, that will blow away our clients, and make X Competitor scratch their eyes out with envy. AdWeek should be begging us to publish this baby. You have three days and your budget […]
Unless you’ve been on a boat without Internet for the last several years, you’ve probably already heard that smart B2B marketers are using account-based strategies to drive higher and more efficient revenue results. But what does that really mean? As ABM experts who’ve been at this a while, we’re happy to give you the high-level […]
Walking up to the Denver Center for the Performing Arts on a gorgeous summer morning, I crested the stairs and saw them. The over-connected, over-caffeinated horde of Denver’s digital marketers, a.k.a My Tribe. Attending Denver Digital Summit is like a summer camp reunion for the tight-knit Denver marketing community; half the fun is swapping new […]
Here’s a dirty little secret. When I’m stressed out (like stomach burning, hostage-taking, crying and laughing at the same time stressed out) the only thing that really calms me down is slowly browsing ceramics at World Market. Forget tai chi, therapy or tequila, there’s something about studying a panda-themed chopstick holder that makes things come […]
We had a great conversation here at ID the other day. Two creatives were talking through a campaign structure and The Tech Guy stopped us in our tracks: “Why is the interactive piece in Lead Generation, not at the third nurture touch, where we have a Decision Tree?” “An interactive Lead Gen piece provides a more […]
Let’s start this off with a movie trailer voiceover: “In a world drowning in data, one millennial is taking a stand against meaningless content. No capabilities slides in webinar’s clothing. No infographics without info. No mercy!” I’d watch it. B2B content marketing is facing both a quality and quantity content crisis. TrackMaven reports content output […]