At Intelligent Demand, we use Agile practices to ensure our clients’ campaigns get into market faster so they can start seeing measurable revenue impact.
How Agile plays a pivotal role in delivering the experience our clients are looking for.
Are you really Agile? More and more agencies and marketing teams are saying they are “Agile” these days, so I recently started questioning: What is the actual criteria for being “Agile”? Research and conversations with several Agile consultants has lead me to the following two baseline criteria: You need to adopt an Agile framework (i.e. […]
Built in Colorado recently named Intelligent Demand one of the top 50 small companies to work for in Colorado (and we’re pretty sure this picture says it all). As far as I can gather, the qualifying criteria was mostly about perks and benefits, such as our profit sharing plan for all employees, our remote work […]
The Agile Agency When I first started learning about Agile methodologies years ago, the idea of a marketing agency having truly Agile partnerships with its clients seemed nearly impossible to me. How can Agile ever be implemented fully when clients often want fixed price, fixed timelines, and fixed scope? How can the concept of a […]
As the leader of our Account Operations department, I’m always looking for ways to optimize our internal processes and become even more efficient. That said, when I was asked by our CEO recently if I wanted to send our project managers to Scrum Master training, my answer was no. Why on earth would I turn […]
Digital Summit is a marketing conference that takes place every year across the country, at several different locales. Here at Intelligent Demand, several of us were lucky enough to attend the Denver session – two days full of interesting, thoughtful presentations on digital marketing trends in 2016, as well as how digital marketing will look […]