Picture this… You’re about to launch your first ABM program. You have your target account list (TAL) defined and ready to go. You know the
Partnership & B2B Marketing Success [This article is 1st episode in a multi-part series about the strategic importance of Partnership co-authored by John Common and
The San Francisco Hilton in Union Square has seen a lot of conferences over the years. And when I schlepped my bag into the lobby
3,784 marketing technology solutions on a single slide. You read that right. Scott Brinker‘s annual marketing technology landscape graphic grows larger and larger every year –
As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?