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Category: Retention

B2B Revenue - B2B Revenue Thief
John Common

Top 10 B2B Revenue Thieves

B2B Revenue – What is harming your performance? Do you hear that sucking sound? It’s your revenue funnel leaking leads, opportunities, efficiency and ROI. Most

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Great Question: Can a Revenue Engine Be Used for Retention?

A very sharp, senior marketing director asked me a great question the other day: “Can a demand generation revenue engine can be leveraged for retention purposes? And of so, how?”
This question often arises once someone sees how effective a demand gen revenue engine approach is for creating new leads and customers. Here was my answer…

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