Choosing an Agency: The Pitch

Four Reasons Why We Should Consider Working Together

If your advertising, social media, SEO or web design/UX/UI agency serves companies with a complex, high value or multi-step revenue process, you should consider adding ID-powered demand generation, marketing automation and content marketing services to your comprehensive offering. Here’s why:

1) Your Clients Are Probably Ignoring Mid-Funnel ROI

In modern marketing, it’s crucial that you fill the gap in the buying journey between awareness and purchase with mid-funnel strategies and tactics that 1) capture and track leads; 2) deliver multi-touch, multi-channel nurturing campaigns; 3) track, monitor and manage leads appropriately based on their readiness for engagement with the sales team; 4) integrate and align marketing’s activities, processes and metrics with sales’ activities, processes and metrics. You can generate dramatic revenue improvement for your clients by addressing this gap in the buying journey and bringing marketing and sales into alignment.

Proof Point: Forrester, Gartner, Aberdeen Group and Sirius Decisions report that best-in-class companies who commit tothese demand generation strategies achieve the following results:

• 150% increase in qualified leads
• 33% increase in close rate
• 49% increase in year over year revenue
• 16.5% higher campaign response rates and conversion rates
• 50% decrease in time to execute campaigns
• 85% decrease in cost per lead
• 33% increase in marketing ROI

2) It’s Good Offense: New Revenue

Adding integrated demand generation, marketing automation and content marketing services to your service offering with ID will drive new, additional revenue for your agency. Why? Because when a company begins to  improve its revenue process and integrated revenue platform, it provides the context, shared internal understanding, visibility and value for future projects from your agency.

Proof Point: Buying has clearly changed, and now, marketing budgets are following suit. The shift away from traditional, interruptive advertising strategies and toward inbound, online, content marketing strategies is well underway. Analyst firm eMarketer is predicting double-digit growth of internet advertising through 2015, to $50 billion. The Business Marketing Association (BMA) found that 9 out of 10 organizations now market by using content and 51 percent of B2B marketers are planning to increase their content marketing budgets in the coming year. Marketing Sherpa’s research shows that the most B2B marketers are shifting their budgets from outbound (direct mail, print ads, trade shows, telemarketing), to inbound (website, social media, webinars, email, SEO, paid search).

3) It’s Good Defense: Retention and a More Comprehensive Offering

At a minimum, complementing your offering with ID’s integrated demand generation, marketing automation and content marketing services is good defense. Simply put: if you don’t provide it, another agency will.

Proof Point: the marketing automation industry recently doubled and is expected to grow at 50%+ (depending on which analyst report you read). Less than 20% of companies have adopted marketing automation technology yet. There is much room for growth. Clearly, marketing automation is a high growth area within B2B marketing.

4) Partnering With An Expert is Smart

You’re great at what you do. So are we. Intelligent Demand specializes in integrated demand generation and content marketing, powered by marketing automation and CRM. Our singular focus is the dramatic improvement of our clients’ revenue performance.
We work very closely with our partner agencies–as their integrated demand generation, content marketing and marketing automation partner–to create and deploy revenue growth strategies that deliver provable, measurable ROI. In these situations, our agency partner often offers a single point solution for their clients, and we provide our services as an integrated member of the unified service delivery team. Alternately, we can work in a more traditional, co-agency role. Whatever makes the most sense.
The end result of choosing Intelligent Demand as your partner is a more complete solution for your clients, more billable work/revenue, the ability to measure the impact of your campaigns on sales ready leads and revenue, and a deeper relationship with your clients.

To learn more

Contact us at or toll free at (877) 654-2234.

An Important Note
Successful and effective demand gen programs require more than just technical aptitude. Real results come by integrating strategy + technology + content + process + analytics. We offer the diverse set of skills and experience you will need in a service partner to reliably deliver results for and with your clients

John Common

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.