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Salesforce leads

It’s Time to Kill the Lead Object in Salesforce

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
Salesforce leads

It’s Time to Kill the Lead Object in Salesforce

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
CDP-Platform-Intelligent-Demand-Blog

We Need to Get Our Data Together

Having a central repository of clean, comprehensive data to connect to marketing automation would solve…

Hey Marketers: GDPR isn’t a bummer — it’s an opportunity!

By now, you have no doubt heard about the European Union’s General Data Protection Regulation…

What’s Keeping CIOs and CSOs Up at Night? GDPR

How should we start this article? Some of you have likely read a slew of…