Whichever you pick, over the next several weeks you will receive weekly emails containing pragmatic tips and tools that will help you use an account based approach to improve revenue performance at your company. At the end of this content series, you will:
Where you learn about account based, start to build your core account based team, and commit to getting started, typically, with a pilot.
Where you start small, execute a simple account based campaign, and prove initial success with your core account based team.
Where you operationalize your lessons learned, technology, process changes and new practices to expand the impact and efficiency of your account based program.
Where you experiment and build on the base of success you’ve created with the goal of extending your account based program into new territory.