Drive Revenue with ABM

You need real world knowledge to lead your team to revenue growth.

Developed by ID CEO John Common in partnership with Intelligent Demand’s Certified Account Based Consultants, this content series provides real world knowledge to help marketers lead an account based strategy and succeed at every stage of the journey, whether you are preparing, piloting, scaling, or innovating.

Whichever you pick, over the next several weeks you will receive weekly emails containing pragmatic tips and tools that will help you use an account based approach to improve revenue performance at your company. At the end of this content series, you will:

Get access to a set of tools, templates, and frameworks that will help you lead your team and drive revenue with an account based approach
Be prepared for the challenges that revenue teams and companies face at each stage of the ABM journey and have knowledge to overcome those challenges
Get the expert advice you need to drive measurable ROI with ABM

This is the best entry email campaign I have ever seen. I love how you had the option to choose your own path and then change if you found yourself on 'the wrong bus'. I can't wait to get to the next phase!

I wish I could enroll my entire team into this series. The advice that the Intelligent Demand team provides is not only on-point for where my team is in our account based journey, but it's delivered in a way that makes it easy for me to understand and apply at my company.

This should really be turned into a book.

This series is a great way to learn ABM in a way that is digestible over several weeks. There is so much out there about ABM that it can be really hard to sift through all the clutter to get to the information I need to make account based actually work at my company. John clearly knows what he is talking about.

Preparing

Where you learn about account based, start to build your core account based team, and commit to getting started, typically, with a pilot.

Piloting

Where you start small, execute a simple account based campaign, and prove initial success with your core account based team.

Scaling

Where you operationalize your lessons learned, technology, process changes and new practices to expand the impact and efficiency of your account based program.

Innovating

Where you experiment and build on the base of success you’ve created with the goal of extending your account based program into new territory.

Drive Revenue with ABM

You need real world knowledge to lead your team to revenue growth.

The Real World

Preparing

Piloting

Scaling

Innovating

Are you ready to become an

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