Infrastructure and Agency Services

Your Revenue Needs Solid Support

Real revenue transformation within a company isn’t easy. To be successful, it needs a firm foundation.

Depending on your current state, this may be a simple refresh–or a complete reset–of one or more of the following core foundational aspects:

  • Brand
  • Value proposition and messaging architecture
  • Integrated marketing and sales technology stack
  • Online presence, including website and social media
  • Sales collateral
  • Revenue growth strategy and program design
  • Lead management processes
  • Data enhancement and data hygiene processes
  • Reporting and analytics systems
  • Internal communications systems for keeping internal stakeholders aligned and informed

Intelligent Demand (ID) is a full service, integrated demand generation and sales enablement agency. Our in-house capabilities include:

  1. Integrated revenue growth strategy, solution architecture and program/campaign design
  2. Account based revenue consulting, framework development and implementation.
  3. Multi-channel media management including PPC, SEM, SEO, Email, Telemarketing, CPL, Affiliate, Social Media, Industry Channels and Events
  4. Technology consulting, development, configuration and integration services including: certified marketing automation technologists (Marketo, Eloqua, Pardot and other enterprise platforms), CRM administrators (Salesforce.com, SugarCRM and other leading CRM platforms), CMS platforms, responsive/mobile web development, reporting, analytics and business intelligence platforms and technologies, data hygiene, data enhance/append integrations, campaign testing applications, video marketing applications, account based marketing platforms and web personalization technologies
  5. Creative and content services including: messaging and creative strategy, brand development/evolution, content marketing, copywriting, graphic design, art direction, video, and interactive/digital production
  6. Reporting and analytics services and consulting, including detailed insights and recommendations
  7. Program, campaign and content optimization consulting
  8. Project, program and account management

Companies’ inability to align sales and marketing teams around the right processes and technologies has cost them 10% or more of revenue per year.

– IDC

ID’S APPROACH TO INFRASTRUCTURE AND AGENCY SERVICES

ID’s Approach to Infrastructure and Agency Services

Intelligent Demand develops the overarching creative strategy and campaign architecture in a holistic way, ensuring that all creative and content elements directly support the integrated revenue growth plan.

We always take the following elements into consideration when developing an organization’s integrated revenue growth plan:

  1. Your brand, brand guidelines and unique value proposition
  2. Your market and competitive environment
  3. Your audience’s needs, concerns and drivers – both rational and emotional. We discover and validate these insights multiple ways, including interviews, focus groups, surveys and in-market testing
  4. Your audience’s true buying process and customer journey, including all market segments and key buyer personas
  5. Your integrated demand generation and sales enablement strategy (top, middle and bottom of funnel, across all channels)
  6. Your technical use case, including multi-channel lead generation, marketing automation, CRM, CMS, web analytics and other relevant technologies and systems
  7. Your lead management processes and related internal stakeholders/teams
  8. Your program timeline, resource and budget realities

All of ID’s teams, including the creative, technical, client services and strategy teams, work hand-in-hand to make ensure that the creative we produce stays synchronized with all of the key components that ultimately make an integrated demand generation and sales enablement program succeed.

We accomplish this by leveraging insights gained during the discovery and strategy phase to create targeted, relevant and compelling copy and creative that engages and pulls targeted buyer personas into your funnel and then converts and accelerates them toward sales.

ID will work with you to ensure your strategy, stakeholders, and technology are continually aligned in each core aspect:

  • Revenue transformation plan
  • Account based revenue frameworks
  • Compelling, targeted content planning
  • Lead management processes
  • Integration between marketing and sales technology
  • Buying stage definitions, targets, handoffs, and SLAs
  • Program analysis and optimization