Melanie is an Executive Consultant at Intelligent Demand focused on go-to-market consulting, growth planning and product strategy. In this role, Melanie provides deep subject matter expertise, strategic consulting and advising, and product perspective to Intelligent Demand’s clients and account teams.
Melanie has one goal when she arrives at work each day: Drive value for ID’s clients by helping them clarify, uplevel, and activate winning go-to-market strategies and cross-functional growth plans. Melanie has a proven track record of driving growth for clients and partners in health care, media, technology/software, travel, online education, and professional services.
Prior to joining ID, Melanie was the VP of Digital for a leading media firm where she transformed the organization from a legacy print publication business to a modern, growth-oriented revenue model. Prior to her role at Golden Peak Media, Melanie spent 5 years as a growth consultant, serving clients across industries in the areas of product management, product marketing and go-to-market strategy.
Melanie’s product roots run deep. She’s the former Director of Product Development for Examiner.com, an international website for local news and information (now AXS). She has also held key marketing and analytics positions with MapQuest, CheapTickets (now Orbitz), eCollege (now Pearson Education), and Natural Habitat Adventures, Gaiam’s Adventure Travel division.
Melanie is a magna cum laude graduate from the University of Colorado at Boulder, with a BA in International Affairs and a minor in Japanese.
She enjoys family time with her husband and 13-year-old daughter in Denver, CO. You’ll often find her wearing a tracksuit. She takes her walks very seriously.