Channel Partner Services.

A well-designed, well-executed channel partner strategy and program can dramatically accelerate your company’s revenue growth by scaling your market reach, taking you into new markets, increasing the value of your offerings, and building brand awareness. But for it to work, it needs to complement your direct-to-customer go to market strategy.

Intelligent Demand’s channel partner services help you assess, establish, or accelerate the success of your channel partner program:

  1. Partner Program Assessment, Insights, and Recommendations
  2. Integrated Partner Program Strategy
    1. Partner research, discovery and insights
    2. Partner program tiers, goals, expectations
    3. Partner program resourcing, role definition, team structure
    4. Partner management model, cadences, agendas
    5. Partner program stakeholder alignment (C-suite, Sales, Marketing, Customer Success, Product)
    6. Integrated strategy for partner campaigns, plays and experiences
  1. Engage current partners and recruit prospective partners:
    1. Partner Program Development
    2. Partner Marketing Campaigns (to attract, recruit, and nurture)
    3. Partner Program Messaging and Content
    4. Partner Enablement and Collateral
    5. Partner Portal Development
  1. Engage the market, create demand, and win deals collaboratively with partners:
    1. Partner joint go to market planning template
    2. Partner co-marketing and demand creation campaigns and plays
    3. Partner co-selling campaigns and plays
    4. Partner retention, upsell/cross-sell campaigns and plays
    5. MDF campaigns: demand generation, 1:Few ABM, 1:One ABM, brand awareness

Interested in ID’s channel partner
services for your company?

Reach out and discuss your use case, needs and goals with an ID growth consultant. We’ll share what the right engagement might look like in terms of deliverables, timelines, costs, and return on investment.

Ping Identity

Award-winning Account Based Case Study

Learn how Intelligent Demand helped Ping Identity generate over $18.2M in pipeline revenue and $2.4M in closed won deals in just over 12 months.

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