Demand Generation Campaigns.

An ID-powered demand generation program quickly becomes a critical go-to-market motion for driving efficient, high ROI revenue growth. It is your programmable, always-on engine for attracting and driving targeted awareness and engagement, qualified leads and meetings, pipeline and closed won deals with buyers who are a great fit for your offerings. We use this scalable one-to-many approach to help our clients acquire new customers; retain and renew existing customers; and upsell, cross-sell, and expand relationships with existing customers within higher volume, lower value market segments.

World class demand generation approaches are at the center of what we do. We’ve been perfecting targeted, personalized, segment-level, one-to-many demand gen programs since our founding as an agency. We’re a daily practitioner of it with the majority of our clients because they trust our track record and methodology.

If we create a demand generation campaign together, it will likely take the form of one or both of these strategies:

1:Many
Demand Gen

We recommend this targeted approach for strategically-important market segments that contain large numbers of leads and accounts that are a great fit for your offerings.

1:TAM
Inbound Demand Gen

We recommend this approach for engaging your total addressable market (or “broad fit ideal client profile”) in an inbound, always-on, “wide net” way.

We offer a full suite of integrated demand generation services including strategy, execution, analytics and optimization. Here are the key activities and deliverables we typically provide with our demand generation campaigns:

Alignment: One Revenue Team™ demand generation stakeholder kickoff, orientation, workshops, and ongoing alignment check-ins

Strategy: research, discovery and integrated ABM campaign strategy and workflow architecture for 1:Many demand gen and 1:TAM demand gen approaches

Audience: audience definition and targeting including target market segments, personas, needs and use cases, and journey stages

Messaging: personalized, relevant, and differentiating messaging and content planning mapped to your prospect and customer buying journey 

Creative: overarching creative strategy and concept that grabs attention and engages your target audience with a compelling, personalized story that sets your brand and offerings apart from your competition

Demand Gen Media: multi-channel, account based paid media planning, buying, campaign management

Personalized Content: content development, creative assets, and personalized web/digital experiences for campaigns, SDR/CSR cadences and sales enablement

Enablement: enablement messaging, content, scripts, process management, and support for SDR, sales, and customer success 

Technology: MarTech and SalesTech planning, campaign and cadence builds, quality assurance, launch and ongoing monitoring and management 

Data: data analysis, hygiene, append, and intent data to power your demand gen campaign

Process: lead and account scoring, alerts, routing and process management

Analytics: dashboards, reporting, and analytics to confirm success and highly areas for optimization

Project Management and Program Oversight: integrated, agile project management for all work streams, deliverables, dates, and scope parameters, as well as oversight for the entire engagement to ensure success

Interested in ID’s demand gen
services for your company?

Reach out and discuss your use case, needs and goals with an ID growth consultant. We’ll share what the right engagement might look like in terms of deliverables, timelines, costs, and return on investment.

Award-winning Demand Gen Case Study: Telecom

See how we helped GTT stand out in an industry full of jargon-packed messaging with a highly engaging campaign.

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