Our goal was to stand out from the crowd by exposing the in-joke and saying what we actually mean. It’s hard to believe that plain language could be a differentiator, but in B2B Telecom, it is. This also gave us an opportunity to introduce something else that’s unheard of in B2B Telecom – humor. We had to take a risk while maintaining our credibility, and ID’s creative team helped us find the right balance.

Their hands-on, consultative approach is what really sets them apart in the demand generation arena. They don't just talk with us about it, they actually work side-by-side with us.

ID’s grasp of how to shape best practices into practical and creative demand generation strategies is what hooked us. ID’s bias toward execution and revenue outcomes is what keeps us.

I knew my one shot at success would hinge on using a tried-and-true partner that could deliver quickly, work in an Agile fashion, and offer a deep bench of professionals to cover all aspects of demand generation – from tech to creative to media. We needed it all, and Intelligent Demand came through in a big way.

What sets ID apart for me is their desire to understand the fundamentals of my business, consider how we generate revenue end-to-end, and build the right GTM design to address how we generate revenue in response to these details.