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What’s Driving the Need for a New B2B Growth Playbook? with Jon Miller

What’s Driving the Need for a New B2B Growth Playbook?

With constant new tools, channels, and strategies, you’d think marketers would be doing better than…
How CROs Drive Sustainable Growth with Lane Brannan

How CROs Drive Sustainable Growth

There’s a lot of confusion around the role of a CRO. But when it's done…
The Ultimate Account-Based Marketing Guide for 2024

The Ultimate Account Based Guide

We're extremely proud to present our ultimate guide to account based marketing. This guide is…

2024 Go-To-Market Trends for Growth Planning

The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays,…
Growth Driver the podcast show for B2B growth leaders

Intelligent Demand Just Launched Growth Driver!

Welcome to Growth Driver! Welcome to Growth Driver, the show where the best minds in…

There are BIG REASONS your growth playbook is out of date

In my last post, I discussed the notion that the modern growth playbook is outdated.…

The B2B growth playbook has been in decline for YEARS

Times have changed! The B2B growth playbook needs to be rewritten. Yep. Got it. 100%…

FROTH vs COFFEE

A picture is starting to emerge out of the fog of the last 18 months:…
B2B Creative

Using Emotion to Connect with B2B Buyers

We interviewed our Creative Director, Ben Marshall, to hear his perspective on B2B creative and…
Account Impact Summary Report

ABM Reporting Template

Reporting and optimization are among the most important stages of executing a successful ABM program.…
AI

AI is Teaching Us a Few Things About Truth – and Our Role In It

It is super interesting to me how AI is teaching / re-teaching several important lessons…