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Using Emotion to Connect with B2B Buyers
We interviewed our Creative Director, Ben Marshall, to hear his perspective on B2B creative and…
ABM Reporting Template
Reporting and optimization are among the most important stages of executing a successful ABM program.…
The Ultimate Account Based Guide
We're extremely proud to present our ultimate guide to account based marketing. This guide is…
AI is Teaching Us a Few Things About Truth – and Our Role In It
It is super interesting to me how AI is teaching / re-teaching several important lessons…
The State of B2B Paid Media in 2023
Watch our interview with Intelligent Demand's Media Strategy Supervisor, Carol Noon to learn about the…
The Power of RevOps with Nicole Davolt
RevOps is not the new marketing operations, in fact it's not a department at all,…
An Overview of High-Value Offers and How to Use Them
Account Based Marketing (ABM) sits at the top of B2B marketing strategies these days. It’s…
Breakthrough the Sea of Sameness with Creative and Messaging
B2B is boring. Ok, I said it. But it doesn’t have to, or better it…