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The Convergence of B2C and B2B and How Brands Can Help
The topic of B2C and B2B “convergence” has been written about many times. Essentially, the…

13 Telltale Signs that Your Go-To-Market Strategy Needs an Overhaul
13 signs it might be time to update your go-to-market strategy Disappointing growth: Your company’s…

5 Reasons why a great go-to-market strategy is pivotal
This is the second installment in a series of articles all about B2B go-to-market (GTM). If…

B2B Go-To-Market Strategy — a Simple, Straightforward Definition
We talk about go-to-market strategy a lot at ID because it’s at the core of what…

Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform
Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…